How to Properly Market Your Business Services on the Internet
Almost every person stuck in the offline rat race has had at least a couple of fantasies about running all of their own businesses online so that they can get out of the drudgery. The real question, though, is what to do to make this happen. The type of business you pursue is very important and can be a frustrating decision to make. The two typical methods people use are affiliate marketing or building products of your own and selling them. Then you can also choose between selling products or selling a service you provide. You need to trust yourself and go with your gut because when you fight your gut you're just setting yourself up for problems.
Not so long ago, before the Internet hit it big, the only option people had was offline marketing. In those days nobody thought of it as "offline," they thought of it as "direct response" marketing and advertising. You can borrow from that and develop a multi-faceted marketing campaign that uses Facebook pages, your sales page and videos. Drive traffic, for example, through a Facebook page that contains both video and text based content. You will be able to create a separate feeder site that will be pretty much a video based site. Then you either send them to your main site or even a squeeze page. You need to put more work into your lead generation efforts. It's good to work actively to sell your lead generation giveaway for the benefits of joining your list.
Really what you're after is to become a guest blogger on the website that best relates to your service. If your business has been around for a while and you have experience, you should be able to join up with the more established blogs relatively easily.
The better blogs are not really interested in someone who is brand new and have a blog that is also brand new. But because you aren't new, you'll automatically have more credibility than the other newbies in online marketing. Don't worry if you aren't yet familiar with guest blogging, it's pretty easy to learn about. So spend time learning about this because its great for gaining highly targeted traffic for your website.
Everybody knows how hot video is right now and nobody thinks that it is going to abate any time soon. In this business you will create a one-stop shopping site for everything that relates to video and video creation. So this entails things like graphics, images, special effects, editing, etc. What you get to do is choose the angle that will best help you help other people create videos that are good and actually impact others. What's great is that you can use this model for lots of different types of businesses. When you really think about this entire industry, you can make your own products and also be an affiliate for higher end video and graphics software programs.
For online service providers, lead generation is where it is at. You can generate prospects on or offline--it doesn't matter, what matters is that you aim at both of those mindsets. It is extremely important to put all the effort you can into building your lead generation process. If you build it well, you'll bring in plenty of super targeted leads.