Quick and Dirty Methods for Building a Service Business on the Internet
Leverage is probably one of the greatest known concepts to people, at least in temporal terms. The good use of leverage has helped people all throughout history to reach those triumphs that have otherwise been unattainable to them. The nice thing about this concept is that there is no limit to the amount of ways in which you can use it. You can guess that we are getting to using leverage in business and marketing. Try to get into the habit of looking at the world of business in terms of how you can use and apply leverage.
It is important, when you choose a service based online business, to help yourself get as much exposure as you possibly can. Obviously, every business needs to be in permanent lead generation mode. This isn't a huge problem though because there are plenty of ways to get more exposure for your business. Using articles for your marketing is a great way to accomplish this but don't do the same thing so many did a few years ago.
What you want to do now is become a contributing author on those websites that will actively seek out people who want to post to them and who will give you this byline. Typically these sites, especially compared to others, have a larger reach and are of higher quality than the others that are out there.
A great way of promoting your business is to make videos. The first thing you need to do is to go after the niches that are actually close to what you want to do. Once you have finished creating your videos, you'll want to tag them using the keywords from the other niches out there. Use the same method to create your video titles. This is a good method for expanding your reach. A good thing to do is to title your videos similarly to the videos with high viewing rates so that you can work the search volume at YouTube to your advantage. Because your work relates closely to the rest, this is not an underhanded or devious technique.
One approach you can use when you are a service provider is to draw on traditional internet marketing methods. You'll want to use content that you already have or that you are going to create and then work hard to have syndicated on other established websites. This is quite a lot different than guest writing or guest blogging. When you choose this method you will be working to submit your work to the best article directories (usually the top three or so).
When you are writing for syndication, for example, you will usually have longer articles that sit within the 1000 word range. You want to attract only the very best webmasters so make sure that your content is as good as you can make it.
You undoubtedly noticed the mention of both learning new things and building new skills if you don't yet already have them. Don't let this hold you back because none of these particular ideas or skills are really all that hard to learn. All you have to do is develop a few goals and set up a plan and then stick to it; you can do that, can't you?